diff --git a/kernel/kernelinfo.cpp b/kernel/kernelinfo.cpp
index be43a415..545da963 100644
--- a/kernel/kernelinfo.cpp
+++ b/kernel/kernelinfo.cpp
@@ -34,6 +34,7 @@ static const char* KernelInfo(const char* req)
 {
 	if ( strcmp(req, "name") == 0 ) { return BRAND_KERNEL_NAME; }
 	if ( strcmp(req, "version") == 0 ) { return VERSIONSTR; }
+	if ( strcmp(req, "tagline") == 0 ) { return BRAND_RELEASE_TAGLINE; }
 	if ( strcmp(req, "builddate") == 0 ) { return __DATE__; }
 	if ( strcmp(req, "buildtime") == 0 ) { return __TIME__; }
 #if defined(__i386__) || defined(__x86_64__)
diff --git a/libc/include/brand.h b/libc/include/brand.h
index 21983a85..960c98d9 100644
--- a/libc/include/brand.h
+++ b/libc/include/brand.h
@@ -1,5 +1,5 @@
 /*
- * Copyright (c) 2013, 2014 Jonas 'Sortie' Termansen.
+ * Copyright (c) 2013, 2014, 2015 Jonas 'Sortie' Termansen.
  *
  * Permission to use, copy, modify, and distribute this software for any
  * purpose with or without fee is hereby granted, provided that the above
@@ -32,6 +32,9 @@
 /* The name of the kernel. */
 #define BRAND_KERNEL_NAME "Sortix"
 
+/* The tagline of this release. */
+#define BRAND_RELEASE_TAGLINE "\"Self-Hosting & Installable\""
+
 /* Ascii version of the maxsi logo. */
 #define BRAND_MAXSI \
 "                                        _  \n" \
diff --git a/libc/include/sys/utsname.h b/libc/include/sys/utsname.h
index 22d824cc..50c8c79d 100644
--- a/libc/include/sys/utsname.h
+++ b/libc/include/sys/utsname.h
@@ -34,6 +34,7 @@ struct utsname
 	char nodename[_UTSNAME_LENGTH];
 	char release[_UTSNAME_LENGTH];
 	char version[_UTSNAME_LENGTH];
+	char tagline[_UTSNAME_LENGTH];
 	char machine[_UTSNAME_LENGTH];
 	char processor[_UTSNAME_LENGTH];
 	char hwplatform[_UTSNAME_LENGTH];
diff --git a/libc/sys/utsname/uname.c b/libc/sys/utsname/uname.c
index 30fe8ce1..2c62d596 100644
--- a/libc/sys/utsname/uname.c
+++ b/libc/sys/utsname/uname.c
@@ -55,6 +55,8 @@ int uname(struct utsname* name)
 		strlcpy(name->nodename, "unknown", sizeof(name->nodename));
 	if ( kernelinfo("version", name->release, sizeof(name->release)) != 0 )
 		strlcpy(name->release, "unknown", sizeof(name->release));
+	if ( kernelinfo("tagline", name->tagline, sizeof(name->tagline)) != 0 )
+		strlcpy(name->tagline, "unknown", sizeof(name->tagline));
 	if ( kernelinfo("builddate", name->version, sizeof(name->version)) != 0 )
 		strlcpy(name->version, "unknown", sizeof(name->version));
 	strlcpy(name->machine, machine, sizeof(name->machine));
diff --git a/utils/uname.c b/utils/uname.c
index 86252295..64813ad9 100644
--- a/utils/uname.c
+++ b/utils/uname.c
@@ -32,6 +32,7 @@ static const int PRINT_KERNELNAME = 1 << 0;
 static const int PRINT_NODENAME = 1 << 1;
 static const int PRINT_KERNELREL = 1 << 2;
 static const int PRINT_KERNELVER = 1 << 3;
+static const int PRINT_TAGLINE = 1 << 4;
 static const int PRINT_MACHINE = 1 << 5;
 static const int PRINT_PROCESSOR = 1 << 6;
 static const int PRINT_HWPLATFORM = 1 << 7;
@@ -92,6 +93,7 @@ int main(int argc, char* argv[])
 			case 's': flags |= PRINT_KERNELNAME; break;
 			case 'n': flags |= PRINT_NODENAME; break;
 			case 'r': flags |= PRINT_KERNELREL; break;
+			case 't': flags |= PRINT_TAGLINE; break;
 			case 'v': flags |= PRINT_KERNELVER; break;
 			case 'm': flags |= PRINT_MACHINE; break;
 			case 'p': flags |= PRINT_PROCESSOR; break;
@@ -111,6 +113,8 @@ int main(int argc, char* argv[])
 			flags |= PRINT_KERNELREL;
 		else if ( !strcmp(arg, "--kernel-version") )
 			flags |= PRINT_KERNELVER;
+		else if ( !strcmp(arg, "--tagline") )
+			flags |= PRINT_TAGLINE;
 		else if ( !strcmp(arg, "--machine") )
 			flags |= PRINT_MACHINE;
 		else if ( !strcmp(arg, "--processor") )
@@ -148,6 +152,8 @@ int main(int argc, char* argv[])
 		DoPrint(utsname.nodename);
 	if ( flags & PRINT_KERNELREL )
 		DoPrint(utsname.release);
+	if ( flags & PRINT_TAGLINE )
+		DoPrint(utsname.tagline);
 	if ( flags & PRINT_KERNELVER )
 		DoPrint(utsname.version);
 	if ( flags & PRINT_MACHINE )