diff --git a/happybot/unicode/unicode.py b/happybot/unicode/unicode.py
index d4a230b..ebc2fe0 100644
--- a/happybot/unicode/unicode.py
+++ b/happybot/unicode/unicode.py
@@ -47,6 +47,7 @@ def irc(chan):
 
 from collections import defaultdict
 from math import ceil, log
+from random import choice
 import json
 
 # Copied from: https://www.unicode.org/reports/tr44/#GC_Values_Table
@@ -91,7 +92,7 @@ Cn	Unassigned	a reserved unassigned code point or a noncharacter
 C	Other	Cc | Cf | Cs | Co | Cn
 '''.strip().split('\n')
 categories = [ row.split('\t', 2) for row in categories ]
-categories = { left: right.replace('_', ' ') for left, right, ignore in categories if len(left) == 2 }
+categories = { left: (right.replace('_', ' '), righter) for left, right, righter in categories if len(left) == 2 }
 
 def utf8uni(ordinal):
     s = hex(int.from_bytes(chr(ordinal).encode('utf-8'), 'big'))[2:]
@@ -109,8 +110,29 @@ invalid = [None, "Cn", False, ["<invalid>"]]
 unknown = [None, "Cn", False, ["<unknown>"]]
 
 def doit(flags, query):
-    quiet = 'q' in flags
-    verbose = 'v' in flags
+    if 'q' in flags and 'v' in flags:
+        sub1 = 1
+    else:
+        sub1 = 0
+
+    verbosity = (flags.count('v') - sub1) - (flags.count('q') - sub1)
+    if verbosity > 0:
+        quiet = False
+        verbose = True
+    elif verbosity < 0:
+        quiet = True
+        verbose = False
+    elif verbosity == 0:
+        if sub1:
+            quiet = True
+            verbose = True
+        else:
+            quiet = False
+            verbose = False
+
+    if verbosity < -1:
+        return choice(['Ssssshh.', '[silence]', 'Complete quie-- oh, darn, I spoke.', '[the sound of nothing]', '[complete silence]'])
+
     decode = 'd' in flags
     utf8 = '8' in flags
 
@@ -171,13 +193,15 @@ def doit(flags, query):
                 search.append(missed)
 
     results = [[] for _ in range(len(search))]
+    whymatched = defaultdict(set)
+
     numbers = defaultdict(list)
-    strings = defaultdict(list)
+    strings = defaultdict(set)
     for i, elem in enumerate(search):
         if isinstance(elem, int):
             numbers[elem].append(i)
         elif isinstance(elem, str):
-            strings[elem.lower()].append(i)
+            strings[elem.lower()].add(i)
     numbers = list(sorted(numbers.items(), reverse=True))
 
     # The actual searching.
@@ -202,14 +226,27 @@ def doit(flags, query):
             elif not strings:
                 break
             for string, indices in strings.items():
-                if any(string in name.lower() for name in row[4]):
-                    num = row[0]
-                    if row[1]:
-                        num = -num
-                    cache[num] = row
-                    for index in indices:
-                        filled.add(index)
-                        results[index].append(num)
+                for i, name in enumerate(row[4]):
+                    if string in name.lower():
+                        num = row[0]
+                        if row[1]:
+                            num = -num
+                        cache[num] = row
+                        # Prioritize shown name matches first for string matches.
+                        # Also save _why_ it matched.
+                        if i > 0:
+                            whymatched[num].add(name)
+                        for index in indices:
+                            filled.add(index)
+                            if not results[index]:
+                                results[index] = [[], []]
+                            results[index][i > 0].append(num)
+                        break
+
+    # Merge priority and non-priority matches.
+    for string, indices in strings.items():
+        for index in indices & filled:
+            results[index] = results[index][0] + results[index][1]
 
     missing = set(range(len(search))) - filled
     numbers = defaultdict(list)
@@ -267,10 +304,16 @@ def doit(flags, query):
             fmt = '{char}'
         join = ' '
     elif verbose and not quiet:
-        fmt = '{code} [{long_category}] {names}: {char}'
+        if verbosity > 1:
+            fmt = '{code} [{long_category}, {extra_category}] {names}: {char}'
+        else:
+            fmt = '{code} [{long_category}] {names}: {char}'
+        join = '\n'
+    elif quiet and verbose:
+        fmt = '{code} [{category}] {name}: {char}'
         join = '\n'
     else:
-        fmt = '{code} [{category}] {name}: {char}'
+        fmt = '{code} [{category}] {namee}: {char}'
         join = '\n'
 
     def get_output(results):
@@ -292,13 +335,20 @@ def doit(flags, query):
                 if compose:
                     char = '\u25cc' + char
                 code = unif(num)
+
+            extra = ''
+            if num in whymatched:
+                extra = ' (' + ', '.join(whymatched[num]) + ')'
+
             output.append(fmt.format(
                     code=code,
                     name=names[0],
+                    namee=names[0] + extra,
                     names=', '.join(names),
                     char=char,
                     category=category,
-                    long_category=categories[category],
+                    long_category=categories[category][0],
+                    extra_category=categories[category][1],
                     ))
 
         return join.join(output)